The Hummer Stunner electric pickup truck will be revived under the GMC brand.

The Hummer will return to General Motors in the form of an all-electric pickup sold under the GMC name, The Wall Street Journal reported Friday.

The name appears to be going full circle; GM's original plan in 1999 was to sell one Hummer model under the GMC brand, but the company opted for the full brand instead. The result was the H3 model and various versions of both models, including the H3T pickup pictured above. Now, Hummer will finally live under the GMC banner.

The magazine, citing internal sources who are not authorized to speak publicly about the brand's revival, said it will feature NBA star LeBron James in an ad scheduled for next month's Super Bowl.

The all-electric pickup may be part of a larger plan agreed to last year by the United Auto Workers of America to build pickups at a GM plant near Detroit. In that collective agreement, GM committed to investing $3 billion in the Detroit Hamtramck Assembly Plant to build electric trucks, SUVs, and vans. Chevrolet confirmed it is working on an electric Silverado pickup, and last year Cadillac announced it would build an electric crossover.

It is not certain if the next GMC Hummer will use the same platform. According to reports, the platform, called BT1, may later spawn a performance pickup and SUV based on the Hummer truck.

The WSJ reported that the pickup would be a small off-road SUV focused on something like a Jeep or Ford's upcoming Bronco.

The new model is expected to go on sale in early 2022.

The Hummer brand was dissolved in 2010 along with Pontiac and Saturn following GM's bankruptcy. Initially a mega-seller for GM, the Hummer became a symbol of excess prior to the 2008 economic collapse.

A GMC spokesperson declined to comment when contacted.