How four Bugatti Divo owners personalized their $5.8 million hypercar.
Bugatti returned to its coachbuilt roots in 2018 with the unveiling of the Divo, a hypercar based on the Chiron skeleton.
The Divo has a unique body and interior and is tuned to tear up the race track rather than attempt to break land speed records. As Bugatti president Stephan Winkelmann stated at the car's unveiling, "The Divo was built for cornering."
Bugatti began delivering the first customer models in April and on Wednesday revealed how four owners customized their cars. Given the level of customization, it is safe to say that no two Divos are the same.
For example, owners can choose accent colors for the body, centerline, roof, engine covers, wheels, air intakes, and aerodynamic elements.
And inside, numerous trim materials are available to add custom touches. In the past, Bugatti buyers have embossed their children's footprints and their partners' names on the cabin panels. In the case of the Divo, the price is $5.8 million, but if you're going to spend millions of dollars on a car, why not?
According to Bugatti, European customers tend to be more reserved in their tastes, while American and Middle Eastern customers are the opposite, preferring wilder color combinations. Asian customers tend to fall somewhere in between.
At the heart of the Deevo is the Chiron's 8.0-liter quad-turbo W-16 engine, which delivers an impressive 1,480 horsepower. Acceleration to 60 mph is about 2.5 seconds, the same as the Shillon, but performance on the track is very different. A combination of weight reduction (-77 pounds), increased downforce (+198 pounds), and improved lateral acceleration (1.6 g) allowed the Divo to lap the Italian Nardo handling circuit 8.0 seconds faster than the Shiron. Considering that the circuit is only 1.74 miles long, this is a significant difference.
Bugatti plans to build only 40 Divos in all. Bugatti's other recently announced carriage-built vehicles include the $8.9 million Centodieci and the $12.4 million La Voiture Noire.
